Relevant Coursework & Involvement
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Product Management
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Principles of Marketing
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Decision Models for Business & Economics
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Marketing Senior Advisor, UNC Business Symposium
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Founder & President, Business Page Turners
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VP of External Relations, UNC Marketing Club
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Analyst, 180 Degrees Consulting
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Work Experience
May 2025 - August 2025
October 2024 - February 2025
April 2024 - September 2024
April 2024 - June 2024
Strategy and Analytics Extern
Marketing Representative
Marketing Analyst
LASR | Corporate Marketing Global
Advance
Learning the Language of Tech and Sales
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At Lenovo, I helped shape the narrative for Tech World, the company’s $17M flagship event. I analyzed 12+ competitor conferences and turned those insights into five keynote messaging recommendations, three of which made it into the final show. I also streamlined registrations for over 130 global attendees and coordinated approvals across six teams, ensuring event content moved through review efficiently instead of getting stuck.
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Focus: Competitive event analysis, event marketing strategy, cross-functional coordination
Results: 3/5 recs adopted into keynote, 35% more accurate registration data, 40% faster content approval cycles
Marketing for What Really Matters​
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At Wings for Kids, I combined my interest in education and mental health with hands-on marketing. I managed blog and social media content focused on how social-emotional learning can shape kids' values from a young age. I also conducted outreach and market research that directly supported five new partnerships for the organization, contributing to a 25% increase in community engagement.
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Focus: Content strategy, nonprofit outreach, values-based marketing
Results: 25% growth in engagement, 5 partnerships initiated, strengthened mission storytelling
Building a Brand One Can at a Time
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​At Red Bull, I conducted 20+ brand activations across eight state zones. I combined product sampling, face-to-face sales, and live consumer research. I gathered feedback at each event, identified six high-traffic areas, and shared insights with the regional team. I also supported large-scale events like the US Open
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Focus: Experiential marketing, consumer behavior
Results: 900+ cans/week distributed, new market zones identified, insights shared with leadership
What Gen Z Really Hears
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To help Beats (By Dr. Dre) better understand Gen Z, I conducted user interviews and distributed surveys focused on audio preferences, aesthetics, and brand perception. I used SQL and Excel to analyze the data, then presented actionable insights and updated consumer personas to the marketing team.
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Focus: Consumer research, data analysis, brand positioning
Results: 50+ users interviewed/surveyed, 5 key insights delivered, updated Gen Z personas
January 2023 - June 2024
Marketing and Sales Intern
Connecting the Dots Between Research and Reach​
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At Spencer Health Solutions, I ran targeted email campaigns to connect with clinical research sponsors. I built outreach lists, wrote tailored messaging, tracked engagement metrics, and helped design a 30-slide sales deck now used in partner conversations.
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Focus: B2B email marketing, outreach strategy, sales enablement
Results: 400+ leads engaged, improved follow-up rates, deck adopted by leadership